LOGO DEVELOPMENT: IDENTITY DEVELOPMENT

This course, which is called Logo Development: Identity Development was an extremely insightful way of collecting my thoughts on the design of my logo. I decided to look at this video after I designed my logo mostly to understand whether or not I was satisfied with the Logo I came up with. Watching this lecture made me realise how happy I was with my design. What I intended to achieve was to create a simple but recognisable look, easy to print but at the same time visually pleasing. I took most of my inspirations from minimalist designs but decided to spice things up adding a note of colour in the background (which then became the main theme of my website as well), leaving white the text on purpose so that it would stand out in a non-disruptive way to the eye.

Below, a picture of the end result of my Logo.